Yellow Pages destined for the bin

As we are all aware, the popularity of the Yellow Pages printed directory has taken a huge plunge over the past few years, predominately due to more and more people turning to Google to find what they are looking for.

A recent survey by CoreData has presented some very interesting insights into Australians' views of the Yellow Pages. The findings from this report have been summarised in an article published in "The Australian" yesterday, and I am quoting from it verbatim. Should you wish to verify the article, please visit http://www.theaustralian.news.com.au/story/0,25197,25683500-12377,00.html.

Please note that we are not instructing you to not use Yellow pages, but are merely pointing out the facts so that you are in a better position to make an informed decision on where your advertising dollars are best spent.

The survey findings are as follows:

MORE than half of Australians would stop having the Yellow Pages delivered if given the choice, according to a survey.

And almost four in five Australians believe Yellow Pages should ask consumers if they wanted the printed telephone directory, research company CoreData says.

The company surveyed more than 1000 Australians in May this year, with results showing one-third of people aged under 29 never used the printed version of Yellow Pages.

The survey revealed 58 per cent of Australians would stop having the Yellow Pages delivered if given the choice, as 62 per cent believe it has a negative environmental impact.

Some 78 per cent of respondents said they should be asked if they wanted the Yellow Pages delivered.

CoreData's head of market intelligence, Craig Phillips, said the survey showed two million Yellow Pages were thrown straight into household recycling bins each year.